There are 4.8 million people in the UK who are self employed and the government has now been urged by the Association of Independent Professionals and the Self Employed (IPSE) to narrow the digital divide between urban and rural areas with regards to improving broadband connectivity.
Jordan Marshall, Policy Development Manager at IPSE has advised “Our smallest businesses – self-employed, independent professionals – are dependent on fast, reliable broadband in order to operate, particularly as more people are choosing to work from home”.
With twice as many self employed people located in rural areas with poor connectivity than in urban areas, IPSE has therefore called on the government to double it’s efforts on the rollout of broadband in rural locations, in the hope this will boost self employment, innovation and narrow the digital divide currently experienced.
With business in general being increasingly digitised, Jordan said “Poor connectivity acts as a lag on productivity, hindering individuals who might otherwise consider starting their own self-employed business.” This, he said, means superfast broadband for rural microbusinesses must “not be overlooked on the grounds of cost”.
With digital initiatives for business including Making Tax Digital which is being implemented next April, the importance of increased connectivity in rural areas should not be underestimated.
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